SJK Communication Tips
The "Systems Philosophy"
November, 2011
To understand our approach, remember the last time you or your IT department configured or "built" a laptop. You spent time and effort installing programs and bringing your data over from the old computer. But after that, one double click and a program loaded; one quick search, and you had your information. This is the way our content / issues management systems work. You do the organizing and "installing" up front. The, the power and consistency of your communications is already built into the system -- so that you can automate the routine and expend your energy on becoming "cutting edge."
Teaching Old Dogs New Tricks
(August, 2011)
The Finance Department loves our systems approach. The Engineers love it. the CEO loves it. So why are the PR and ad people so late to come on board? Because they perceive a criticism of their existing way of doing business. But they come around when they see how easy it is to install and manage a Content Management System that makes their existing expertise stand out and "meshes" easily with their existing systems!
Social Media Got You Running?
(February, 2011)
Why not "map" Social Media right in with the rest of your client's or organization's overall situation -- to deliver alertness to new issues along with synergies with previous and ongoing communications?
info@sjkcommunications.com
908-797-6880
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One Picture is Worth a Thousand Words
(December, 2010)
Just as you use a map to help you with written driving directions, you can map a communication project or situation. This yields a more intuitive understanding of what you are communicating and how your stakeholders are responding.
908-797-6880
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Show You're Listening
(November, 2010)
When customers, employees and the community see their own words in your organizational communications -- they like it!
Our Content Management System assures that this happens.
908-797-6880 / info@sjkcommunications.com
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Help Junior People Perform Like Senior People
(October, 2010)
If you systematize the way your research feeds into your campaigns, practitioners right out of school get the "raw material" they need to craft messages like senior people. The key is to be "systematic."
