SJK Communications Inc.

Problem

An Electric Company with only 28% positive and positive-leaning customer perceptions was attempting to raise rates.

Solution

An issues / content management system invented by Stephen J. Kasser, Ph.D. and the vehicles it generated -- particularly a customer newsletter written and edited by Stephen Kasser -- were able to help raise this number to 78% in two years. The rate case was successful.

Problem

A newly formed competitive local exchange carrier wanted to create credibility in the marketplace, build market share, and eventually become an acquisition target for larger telecommunications companies.

Solution

By defining the true issues for the business media and their readers, and organization the company's content around them, SJK was able to garner over 500 placements / year over several years. The company was acquired by an international telecom group.

Problem

A major manufacturer of building / roofing products had a negative image because of residual liability issues. But their products were top-of-the-line.

Solution

By emphasizing the issues of quality, durability and fire resistance, along with company news of interest to the industry, Stephen Kasser was able to garner over 10 placements per month in the building trades. The liability issues became irrelevant to builders and their customers.

Problem

A New Jersey school district had lost a $32 million referendum despite employing a PR firm specializing in school elections. The district was facing overcrowding and an erosion of instructional quality.

Solution 

By re-framing the tax related issues for the voting public and suggesting ways the district could "work" its naturally supportive stakeholder groups, SJK was able to help turn a 3/2 defeat into a 2/1 victory in one year. 

Problem

A high-stakes money manager specializing in subordinated debentures of companies going through bankruptcy wanted to make a name for himself.

Solution

SJK was able to place a story on this money manager in Forbes Magazine and several other national and regional financial services media.

Problem

A major international telecommunications equipment manufacturer wanted to consolidate many customer case studies and vendor descriptions. They had eight weeks to develop over 300 pages for a conference.

Solution

Stephen Kasser set up a management system and managed eight writers in completing a book project from concept to print in less than eight weeks.

Problem

A major international financial services firm needed to complete a set of employee communications stories in two weeks.

Solution 

Stephen Kasser completed the project in one day. Before the project began, he built a model of the firm's communications picture -- so the stories were half written before the interviews.

The Best Control Panel / Dashboard

Engineers, financiers and systems designers use systems techniques to design and control their projects.  

That is why they are so pleasantly surprised  when a SJK presents a systematic way of assessing and improving their organizations' communications.

The SJK "Content Factory"* system is customized to reflect your situation.

It  is updated on a weekly, even daily, basis, and is your best marketing / communications dashboard.

Email info@sjkcommunications.com or call 908-797-6880.